What have you learnt from your audience feedback?

Getting feedback from our target audience is extremely important, as it helps us improve our tasks, and ensure they are at the standard to appeal to our target audience. There are three rather important areas that target audience feedback helps us to improve. These being to help us improve our trailer and ancillary tasks, to ensure our product is the best it can be and finally audience feedback helps us to identify what elements of our products need improving to fit to the target audience.

Throughout the making of our media products we ensured that we always referred back to our target audience to make sure we were going in the right direction with our pieces.
We firstly created a questionnaire to help us decide what to call our film, and to see if the chosen location was appropriate. Therefore we knew these were successful, so when creating our magazine front cover and film poster we showed our target audience, and we used two questionnaires each time; one for the film poster and one for the front cover both asking our target audience how they felt we could improve our products(Please enable the fullscreen mode to read the text):
Questionnaire
From these questionnaires we found that the original magazine front cover was not appropriate, the image did not fit either the theme of horror, or the conventions of totalfilm.

It is clear from looking at this front cover that none of the conventions are right or follow any forms from existing magazine front covers; however if it was not for our audience feedback then this would not have been brought to our attention.

We wanted our audience to tell us if they thought we could improve our products as we wanted to receive some non biased constructive criticism to see where we were going wrong. Mostly the main element we had to improve on was either the main picture of the product, or the text and layout. It is clear to see the development of our ancillary tasks; mainly this development can be seen in the film poster:

The magazine front cover however was only changed and developed once, and after the first change we had very positive feedback:



For our trailer we showed it to our target audience, and we had four people who offered to help us improve our final trailer. These four people very kindly allowed us to record their views, and answer our questions; after gathering this information we began to consider all of their opinions. We took all of their improvements and began to re-evaluate our trailer. Here is a short film I created to show you what our target audience felt straight after watching our trailer.


Here is a written document showing some charts, and improvements I made after recieving audience feedback(Please enable the 'Fullscreen' mode to read the text):
Written Feedback

This is the trailer that we showed our target audience:


After making the improvements, we created this trailer:

Still after this trailer some of our target audience was still unsure about the colour consistency, so therefore we decided to turn our trailer to grey scale. This was successful with our target audience and that is how we came to create our final trailer: